The Value of Happy Birthday!
What is the value of wishing someone a Happy Birthday? It takes less than 15 seconds of your time to write someone and say Happy Birthday, (insert name). Some people even abbreviate this already short sentence with Happy bday. In life and business we spend much of our time thinking up of ways to maximize our ROI. There aren’t many low risk/high reward investments out there, but wishing someone a Happy Birthday is one of those. That person may have recieved only a handful of birthday wishes. The fact that you took the time to appreciate him/her on the most important day of their life makes you stand out.
How does this relate to me or my blog about email marketing? First off, I recently had a birthday, January 21st, and secondly using email marketing to wish someone a Happy Birthday can really touch someone’s life. For example, one of the more memorable Happy Birthday wishes I recieved was a greeting card from a friend of mine. You can view it here. This is a contact I do business with and you can bet in the future I’ll continue to my relationship with her.
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2 Responses to “The Value of Happy Birthday!”
January 29th, 2009 at 5:38 am
I totally agree with your post, and it’s always small things like this that people forget about!
February 10th, 2009 at 1:08 am
I kind of disagree. If it’s a personalized email from someone sure it’s appreciate but if its an automatic sender that goes out based on the date I filled out as my birthday in a form, I take no notice of the faux well wishes.