Innotech Conference in Austin
I must say that after attending the Innotech Conference out here in Austin I was quite impressed. Innotech is an annual event that dicusses the new technologies within the industry. There was a nice mix of small and large companies yet still maintained that local Austin feel that I have come to enjoy. The emarketing summit is the reason I attended the conference. The emarketing summit went over internet marketing strategies and changes within the industry.
I really enjoyed the Email Deliverability Secrets presented by Josh Baer of OtherInbox and Dennis Dayman of Eloqua. Both have a tremendous amount of experience in email marketing and it was very humbling learning from them. I imagine maybe a handul of people in the room had any idea on what they were talking about. For the novice email marketer it would have definately be tough to comprehend the value of the presentation. I, however, really enjoyed the presentation and learned some neat insights. Of all the conferences I’ve been to in regards to internet marketing, this is the first one that went into detail on email marketing. Email has the biggest ROI of any internet marketing verticals, thus should be taken more seariously!
Other highlites inlcude the landing page presentaton in which a friend of mine, Laura, was part of and Brett Hurt of BazaarVoice’s presentation on Social Media. Brett is a true inspiration in growing a company. I can tell he values people and his business proves that.
After the event there were further networking oppurtunities. I ended up going to a happy hour at Six Lounge on 4th St. I was dissappointed to learn that there was a cover charge to enter. I was under the assumption that this was part of the emarketing summit as were many of the other attendees. Oh well, I paid the petty $10 and stayed for maybe an hour to do some networking and chill with some of my good friends.
Overall the event was fantastic! Great bang for the buck for the value of information and networking oppurtunities. (I paid $75 for the all day event). I will definitely be back next year.
Filed under: Email Marketing Events
One Response to “Innotech Conference in Austin”
October 23rd, 2008 at 6:02 pm
Thanks for the GREAT comments and review. Josh and I really love to do things like this and am glad you found it insightful.
I really liked this conference due to its small size. Creates a feeling of one on one instead of some of the larger conference where it becomes hard to even talk to the panelist/speakers after.
Feel free to submit questions to us at http://www.deliverability.com/. We want to help and share our experiences.
-Dennis