Email Conferences and Summits
As an Internet Marketer I spend countless hours behind a computer missing the beautiful light hours of the day indulgiing in email marketing campigns and analyitics. Every now in then I’ll attend a conference or two related to the niches I focus on. These experiences, few and far between, are invaluable to the success of my company.
Recently the Authentication and Online Trust Alliance (AOTA) hosted a conference in Seattle. I was unable to attend, but was able to get the juicy details from other attendees. Here is AOTA’s website for the event: http://www.aotalliance.org/summit2008/
One thing I found really interesting at the summit is AOTA hosted the first ever Email Deliverability and Trust Competency Program. Bascially, reps from some of the top name brands in the world including Amazon, National Geographic, Microsoft, and Apple were asked to conduct an email campaign that focused on consumer protection. The results as well as participants can be found here: http://www.aotalliance.org/summit2008/academy.html.
Filed under: Email Marketing Events